Reading is Fundamental and Macy’s Book A Brighter Future Campaign to benefit FSSWH

Reading Is Fundamental (RIF) and Macy’s have teamed up to create Book A Brighter Future, a national partnership to raise awareness and support of children’s literacy. This program will help RIF provide free books and literacy resources to children nationwide, while expanding RIF’s outreach to the children at greatest risk for developing reading difficulties.

The Book A Brighter Future campaign is an annual promotion held at Macy’s stores to help raise money for local RIF programs and to provide reading resources to the children who need them most.  This campaign provides an opportunity for Macy’s customers to join the effort and have an impact on literacy in their community. From July 1 through August 31, Macy’s customers can give $3 and receive a coupon for $10 off a $50 purchase at any Macy’s store nationwide. Macy’s will give 100% of every $3 to RIF.

Since 2004, Macy’s and RIF have raised more than $7 million through the in-store promotion, which has had a profound impact on RIF’s mission Macy’s has helped provide over 3 million books to a million kids and has donated 750 hardcover multicultural book collections to schools, Head Start centers, and libraries in every state and U.S. territory.

For every $3, $1 will support Family Support Services of West Hawaii RIF programs; $1 will support RIF’s Multicultural Literacy Campaign, and $1 will help RIF’s ongoing efforts to provide reading resources to millions of underserved children across the country.

Macy’s supports RIF’s Multicultural Literacy Campaign, which is a multi-year effort to promote and support early childhood literacy in African American, Hispanic, and American Indian communities—in areas where reading scores are the lowest. Macy’s is also RIF’s lead partner for volunteer engagement and has supported the recent development of an interactive map on RIF’s website. This tool helps connect local RIF programs to local volunteers. The map also allows users to learn about RIF’s impact both in their community and nationwide. To view this online tool, go to: http://maps.rif.org.

To learn more about the Book A Brighter Future campaign, visit: www.rif.org/brighterfuture.

About RIF

Reading Is Fundamental, Inc. (RIF), founded in 1966, motivates children to read by working with them, their parents, and community members to make reading a fun and beneficial part of everyday life. RIF’s highest priority is reaching underserved children from birth to age 8. Through community volunteers in every state and U.S. territory, RIF provides 4.5 million children with 16 million new, free books and literacy resources each year. For more information, and to access reading resources, visit RIF’s website at www.RIF.org.

 

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